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Creative Consumer Research and Tricone Research Announce Merger
Combined company will increase market penetration by addressing the needs of both B2C and B2B organizations Houston, TX – Creative Consumer Research and Tricone Research, leading providers of market research and consumer insights services recently announced the merger...
What’s the Difference Between Qualitative and Quantitative Research?
Before you start pulling in data, you need to choose the correct research method that aligns with your goals. There are two types of marketing research, qualitative and quantitative. It’s important to note that the two can not be used interchangeably. Each one has its...
Market Research Doesn’t Have to be a Huge Undertaking
The role of market research in any business is invaluable. In fact, most companies will allocate between 25% and 50% of their marketing budget to research activities. In good faith, organizations will undertake market research to discover what the core problem is, who...
How B2B Companies Can Use Market Research
Did you know that more than 90% of buyers say they’re likely to buy again from a vendor that had a superior mobile experience, compared to 50% of those who report a poor experience? In addition, 73% of B2B executives know that customer expectations for more meaningful...
5 Things You Need to Know to Plan Your Marketing Research in 2022
There’s a big difference in knowing your business will succeed versus only hoping it will. Making marketing decisions based on a gut feeling rarely works and when it doesn’t, your entire business could be at risk. Taking the extra effort to seek accurate and valid...
Market Research Versus Consumer Insights Research
Do you know the difference between market research services and consumer insights research services? We’ll highlight the key differences between the two along with the essential benefits each provides. Market Research Market research is the factual and statistical...
Understanding the Importance of Insurance Market Research
As the insurance industry constantly evolves and encounters new opportunities, it is critical for insurance carriers and companies to keep up with the latest market trends. From small independent agencies to national insurance providers, insurance market research...
Capitalizing on Consumer Insights for Business Success
The most successful businesses capitalize on consumer insights. Consumer insights services may include data collection, full-length project development, and data analysis. It all depends on what exactly your business needs. Businesses of all types benefit from...
Quirks Magazine Expert Company in Health Care Research
Creative Consumer Research is a 2016 Expert Company in Health Care Research, as seen in Quirk’s Marketing Research Review! We’re honored to have the opportunity to have participated in this magazine. Quirk’s Marketing Research Review shared, “In 40 years, CCR has...
Understanding Fast-Moving Consumer Goods
What are fast-moving consumer goods? Fast-moving consumer goods are generally low-cost products that sell very quickly and often in relatively large amounts. These sorts of goods generally include consumable items such as food, beverages, and other single-use daily or...