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Examples
of Project analysis |
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Market research differs from project to project
depending on the need of the client.
While what each client requires is
unique, there is some common information
most of our clients find useful. |
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Familiarity
–How familiar
clients and potential clients
are with your company
• Impression
–What
the general impression is of your
company
• Market comparison
–How your
business compares to others
in your industry
• Satisfaction
–How satisfied
your clients are with your
company
• Importance vs. Performance
–How your
company delivers on factors
your clients view most important |
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Actionable
results from familiarity information can include
anything from more radio advertising geared
towards a certain demographic to informative
brochures or mailers alerting potential customers
of what your company offers. |
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Don't
lose clients over small details. Having
high customer retention comes from having
satisfied customers. Knowing how satisfied
your customers are with your company can help
you take proactive steps to convert customers
from ‘dissatisfied’or ‘neutral’to
‘satisfied’or ‘loyal’,
helping to retain them as customers rather
than lose them to a competitor. |
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While
customers might be loyal to your company,
non-customers could have a negative impression
keeping them from using your business. Knowing
the impression consumers have of your company
is vitally important when developing a strategic
move towards increasing your customer base. |
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Are
you the leader in sales in your industry,
or are you falling behind? You need to
know where your company stands with your competitors
in order to know if you need a simple incentive
to keep their business or a mass marketing
strategy to appeal to a broad range of customers
and potential customers. |
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One
of the most effective ways to get new clients
is through word-of-mouth. A very informative
piece of information can be if, and how strongly,
your clients will recommend you. |
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