Intercept Data Collection
In-person interviewing allows for the presentation of materials and the observation of respondents’ actions, behavior, and facial expressions. The Creative Consumer Research staff has experience conducting interviews face-to-face.
Mall Intercept Locations
Creative Consumer Research has a permanent mall facility and access to other retail interviewing sites. This allows Creative Consumer Research to reach a variety of consumers. For each project, on-site supervision is provided to ensure appropriate interaction with study participants.
Offsite interviewers are trained on the appropriate behavior for their environment and supervised to confirm data collection is of the highest quality.
Creative Consumer Research has experience intercepting all types of respondents, including:
- All income levels
- Acculturated and unacculturated
- Business professionals
We have experience intercepting respondents in a variety of locations, including:
- Public transportation vehicles and system access points
- Retail venues
- Flea markets
- Sports fields
- Trade shows
- Community festivals and events
Creative Consumer Research has the capability to complete field surveys on paper or electronic formats.
We partner with clients to determine the best locations to intercept the target audience.