Survey Design

Creation of a market research survey requires careful planning.

Our Objectives

Survey design starts with a focus on the objectives of the research. Questions must take the respondent logically through each topic while gathering both general impressions as well as detailed facts.

Creative Consumer Research has the experience necessary to design questions that are targeted to your objectives and organized in an easily understandable format.

Our Data Collecting Process

Survey design impacts the survey administration process. The type of survey (e.g. telephone, online, or in-person) determines how questions are written in order to minimize respondent bias.

Creative Consumer Research has the experience necessary to design a survey appropriate for your methodology.

Quality Data Analysis

A well-designed survey takes into account how the data will be analyzed to address research objectives.

Creative Consumer Research has the experience necessary to design questions that allow you to analyze your data the way you want.

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